Colin Smith · Recent Work

Full portfolio online soon at Distorted Perspective.
For now, recent graphic design work.


E-Mail: colin at distortedperspective

Zinio Brand Book

Role: Concept and Brand Development, Creative Direction, Designer

Project: As the Art Director and Sr Visual Designer at Zinio, I developed a brand guide to drive the philosophy behind marketing the company to consumers and businesses alike, with a reimagined focus on the role of magazines in a digital era.

(As a note, the logo is not my design, but rather the only holdover from the previous branding exercise.)

Zinio Advertisements

Role: Creative Direction, Design, Photography, Illustration

Project: These are examples of ads run for Zinio in The Economist and BlackBook magazines.

The City Unfolded

Role: Art Direction, Designer

Project: Working with two organizations I volunteer at - First Exposures and 826 Valencia - I designed a series of posters to be hung in bus shelters across San Francisco. The writing and photography was entirely done by the students in the program, and my job was to find a design that best represented the stories the students wanted to tell with their words and photos. The bus shelters were up for between four and eight weeks, followed by a showing at SF Camerawork.

Miscellaneous Branding

Role: Art Direction, Design

Project: Examples of recent branding work for Oxbow Supper Club, Brenton Salo and Taylor & Melinda.

Loss Prevention

Role: Writing, Photography, Mixed Media, Design

Project: A personal project, Loss Prevention is a book about finding identity after suffering a loss. 96 pages, assembled between workdays and weekends and printed in an edition of 50 by Edition One.




















Thanks for your time.
- Colin